Investor Resources

Welcome to the Goalite investor page. Here you'll find key resources, documents, and materials about our company.

iOS AppAndroid App
Web App
Raising Pre-Seed/Seed
4.5/5 Pilot Rating
Consumer Product Live
UK-Based

Last updated: January 14, 2026

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Key Metrics

Market opportunity and growth trajectory

The Problem

Productivity Cost of Poor Goal Clarity
£8,760
lost per employee per year
Lost productivity due to lack of goal clarity (UK ONS + McKinsey data)

This productivity challenge represents a significant opportunity in the rapidly growing HR-Tech market

Market Opportunity

TAM — Total Addressable Market
$97B
Global HR-Tech by 2030 (14.4% CAGR)
SAM — Serviceable Addressable Market
$14.5B
Performance & goal management in UK, EU, US by 2030
SOM — Serviceable Obtainable Market
$500M
Target (3% penetration of SAM by 2030)

Goalite Growth Forecast

Month 12
£57.6K
ARR
Month 18
£312K
ARR
Month 20
Breakeven
Positive cashflow
Month 24+
£1.122M
ARR

Pilot Programme Results

50%
Higher Goal Achievement Rate
Pilot users using Goalite's IMPACT Framework
4.5/5
Pilot User Rating
Consumer preview users

Timeline & Roadmap

Our journey and key milestones ahead

Early 2025

Launched Dreams MVP

Released simple version of Goalite focused on Dreams

August 2025

Private Preview Launch

Launched private preview of Goals and Habits features

December 2025

Public Launch

Launched full Goalite platform publicly

Q2 2026

Team Module & Early Pilots

Team module v1 live; first 5 pilot customers onboarded

Q4 2026

Azure Marketplace & Growth

500+ seats live; ARR ~£43K; Azure Marketplace listing; 10 pilot customers

Q1 2027

Enterprise Expansion

3–5 enterprise deployments; ARR ~£223K; Series A preparation

Q2 2027

Scale & Series A

20 co-sell deals; ARR ~£500K; Series A raise readiness

Company Videos

Introducing Goalite — Founder Perspective

An overview of Goalite from the founder perspective

Watch on YouTube

Goalite Elevator Pitch

A business elevator pitch for Goalite

Watch on YouTube

Product Videos

Goalite V1.0 Product Overview

A walkthrough of the Goalite V1.0 webapp

Watch on YouTube

Goalite Enterprise/Teams B2B Concept

A demonstration of Goalite's B2B capabilities for Enterprises and Teams

Watch on YouTube

Product Screenshots

Visual walkthrough of the Goalite platform

Key Documents

Looking for additional confidential documents? Our complete Data Room contains a full set of investment materials and due diligence documents.

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Partners & Customers

Trusted by leading organizations

Microsoft
ElevenLabs
NatWest

Our Team

Meet the people building Goalite

Michael Gillett

CEO

Michael has worked in management roles spanning software engineering, product management, and technology strategy at several companies. He wrote the first book on feature management and most recently worked at Microsoft with UK software makers and startups. He brings deep experience in building and scaling products that drive real business value.

Chris Abraham-Lopez

Founding Software Engineer

Chris specialises in compliant, large-scale .NET solutions with expertise in regulatory systems and cloud infrastructure. He has delivered high-compliance registration platforms serving thousands daily. His detail-focused leadership ensures Goalite maintains a reliable, maintainable, and scalable codebase.

Daniel Yefet

Tech Advisor

Daniel specialises in technology within the Node.js ecosystem and has led many engineering teams, optimising for product performance, code quality, and delivery speed. He actively shares his expertise through technical articles and contributes to a variety of open-source projects. His guidance helps Goalite stay ahead of best practices in modern web development.

Sam Kay

Software Engineer

Sam is an expert in fast, modern UI and intuitive B2B SaaS workflows with a proven track record of converting early concepts into polished products. He has led frontend development for B2B SaaS platforms, internal tools, and public-facing products used by thousands. He designed, built, and launched Satdee, an intelligent football stats site, independently.

FAQ

Frequently asked questions

Product & Market

Business & Traction

Strategy & Growth

Fundraising

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